SERVICES
Brand, Communications & Go-to market Strategy
Creating powerful brands and recognizable identities
We believe great communication starts with a strong understanding of who you are and where you want to be.
We help brands connect and engage by finding a unique place and voice in the market. From brand strategy and positioning,
to visual and verbal identity, as well as logo and graphic design, we offer expertise in all brand and identity related
areas.
Data analytics and Intelligence Solutions
Today, organizations are collecting more data than ever before, but many are not taking full advantage of
the insights that reside within these data to optimize their performance. Just as with facilities, equipment and
people, an organization's data is a valuable business asset.
Our goal is to help our clients manage and analyze their data to make better decisions. We provide
independent technical advisory services to help clients define the requirements for their data management
and data analytics systems and programs.
We assist client to gain greater insight through listening to social media conversations, taking advantage of
mobile devices as sensing platforms, and mining the details from CRM systems.
By understanding how customers behave, we can :
- make better decisions about how to serve them.
- harness real-time data to reach customer on a personal level
- improve service or product adoption in new and existing markets
- generate greater effectiveness in converting leads
Holistic Media Solutions
We places great importance on media for its clients with significant emphasis on initially understanding the consumer,
their behavior and media consumption.
Following a full analysis of this, strategies are developed to meet the client’s needs with channel
selection and message delivery. Analysis and reporting is completed at every step of the journey allowing for
optimization and tweaks to ensure that the desired ROI is delivered.
The team operates with the full suite of research and placement tools including Nielsen, Kantar,
GWI among others, to provide fully-integrated media solutions across linear and emerging platforms.
Creative Content Development and Execution
A strong performance creative strategy requires deep knowledge
and understanding of what’s truly resonating with audiences (and
what isn’t), so you can continuously optimize campaigns to make the
greatest possible business impact.
To help your brand effectively extract campaign learning's and iterate success in a rapidly evolving market,
we adopt an agile, standardized testing process in place.
First and foremost, we’d like to highlight the importance of building your creative ads with a platform focus.
If you’ve ever been tempted to apply a “one-size-fits-all” approach to your performance creative strategy—think again.
And that doesn’t just mean getting the different ad specs right. Each channel also has very distinct audiences and use cases.
Understanding the nuances of each platform and what users expect to see there are important considerations in our ad designs.
Website Development
We develop SEO-friendly and responsive sites, and we
offer a full cycle of application design, integration and
management services.
Our approach towards website design is anchored in creating an interface that communicates function,
accessibility and exudes the right emotion and feeling for the client's business and brand objectives.
Depending on the client's brief and timelines, sometimes this means doing the user research and looking at best
practices within and across industries to create an interface that improve customer experience, in order to draw more
visitors to the website
Whether it is a consumer-oriented app or a transformative enterprise-class solution,
we leads the entire website development process from ideation and concept to delivery, and to ongoing support
Website Revamp & Maintenance
In the traditional model of website management, businesses have expected to need a redesign every 3 to 5 years. But starting from
scratch with your digital presence isn’t just difficult, expensive, and
time-consuming – it’s also impractical.
Websites, like any other systems, require regular monitoring and maintenance to make sure everything is running
smoothly. Web design and development doesn't end the moment your website is up; in actual fact, it is only the beginning.
By establishing a strong digital foundation, we incorporate the critical updates your website needs in a way that keeps
its core and intact.
We embrace an iterative website strategy and evolutionary process, where small design changes are
implemented and tested along the way, with incremental, continuous improvements in the overall website maintenance.
Website maintenance includes making sure that you always have the latest version of your website, as well as ensuring that
your website dashboard is working seamlessly for both you and your customers.
Website Audit
Review key local competitors and/or some international websites,
each of the website will be measured using engagement rates.
Based on the engagement rates, agency will further analyze the content, UX and digital marketing technology,
establishing a few baseline competitors which the client will be measured against.
Research on consumer behavior across the customer journey; we look at various stages of of the journey such as discovery,
research, triggers to purchase etc.
Review the consumer journey flow, identifying gaps, if any, between ‘how it is now’ vs ‘what could it be’.
Based on the researches, analysis of consumer journey and understanding of the consumers, agency will identify and
highlight any product, technology, UX gaps and more.
SEO Audit
Serves as an end-to-end solution for benchmarking and measuring progress across all aspects and key metrics related to Search Engine Optimization. Check for common website issues and get special reports about your site’s crawlability, use of markups, internal linking, speed/performance, HTTPS, etc.
Mobile Apps development & Store Optimization
First impressions count, and we believe mobile apps have to look beautiful,
be simple to use and work effortlessly for users to keep coming back.
Our approach in developing a mobile app is to evolve design-centered thinking around the different components of
the mobile app development process.
These include:
- prioritizing architecture issues
- analyzing technical concerns
- designing a solution that can be enhanced
- developing and testing in sprints
For an app to stay in the spotlight with its active users, it's essential to work with in-app retention and engagement
strategies, such as push notification actions, and also ensure that users have a great UX
(in terms of usability and navigation), ensuring that they will stay active and satisfied.
APP STORE OPTIMIZATION (ASO)
Creating a great app is not enough to make it popular and profitable. You need to tell users about your
creation and make them download it. That’s when our App Store Optimization (ASO) strategy came in place.
Messaging Development and Applications
Development of Chatbot, what Apps, messenger solution
with A.I. capabilities on social media platform.
Our intelligent chatbot solution can be integrated across
multiple channels (Facebook, twitter, Instagram, what Apps or WeChat) to heighten interactions and reach more customers
Unlike other solutions, our Artificial Intelligence solutions are accessible and workable, supporting for easy deployment and
management.
Our customer service chatbot are not limited to predefined scripts. We deliver chatbot
services that are personalized, contextually-relevant and remit relevant customer conversation.
A/B Testing
As the customer journey is no longer linear and includes multiple touchpoints, brands have more opportunities to
provide seamless, relevant experiences through personalization, whether they are online, in-store, accessing a site via
desktop, opening an email, or launching a mobile app. A visitor should be targeted according to any available data source, and
there are many conditions brands can use to ensure the right experience is delivered to the right user at the right time.
Site personalization comes in many different shapes and sizes, each case designed with its own objective in mind.
These experiences can be tested, optimized, and personalized– and together, are powerful tools for improving the
entire funnel.
Our localized executional knowledge and ability to conduct various targeting methods from location,
demographics to the personalization of ads based on personalities, has boosted ROI for companies such as
Bank Rakyat, Mitsubishi, MAHB, Avisena and many more.
No doubt that effective personalization can offer a large number of benefits including better
customer engagement and greater ROI. However, we’ll need to have a rigorous testing program in place before we start.
Personalized Marketing
We take the guesswork out of marketing. Our strategies are based on insights generated from data, resulting in
effective and reliable campaigns.
A/B testing is one of the components of the overarching process of Conversion Rate Optimization (CRO), using which we
can gather both qualitative and quantitative user insights.
We can further use this collected data to understand user behavior, engagement rate, pain points, and even satisfaction with website
features, including new features, revamped page sections, etc.
Website’s conversion funnel determines the fate of your business. Therefore, every piece of content that reaches
your target audience via the website must be optimized to its maximum potential.
A/B testing enables our business to experiment with existing web page elements (CTA buttons, colors, fonts, images, widgets)
with two or three variations (A/B, Multivariate, or Multipage). After comparing two or three pages, we can see the variation
that leaves the maximum impact and drives business metrics
Digital & Marketing Consulting
Our strategy and consulting services combine your objectives with our insights and experience. Working together,
we will define a strategic plan that is both actionable and adaptive.
Our approach lies with an agile management consulting framework that adapt and evolve according to market change,
technological advancement, and pivoting business objectives.
We turn data into actionable insights that will shape strategic and tactical business decisions, whilst boosting brand presence.
Create advanced audiences and enhance customer experiences with the power of data.
Perfomance Marketing
By utilizing our extensive digital marketing skills and innovative technology, we are able to show your ad content to the
right people, at the right places, and at the right times. By intelligently presenting
your advertising media, your business can get better results for your online advertising spend.
Our holistic approach in digital media buying utilizes all digital channels and takes into account not only your business
and campaign goals but also the current digital landscape and specifics of your target audience. This approach optimizes our
campaigns to get the best outcomes.
Social Media Management
Social media platforms have become an integrated place where you build interaction with your target audience. Our
team is dedicated into helping businesses get noticed on social media channels by connecting with their target
audience through creativity, innovation and strategy.
With focused effort, we explore and translate the unique essence of your brand story. We sharpen these elements to make
them stand out, turning them into a creative narrative that speaks to your audience. We expand your reach to enhance
your social media presence and open up further opportunities for growth.
Community Management & Social Listening Services
An increasing number of people prefer to get in touch with businesses through social platforms. Unfortunately, replying to all
messages can be tedious and costly for your business.
Oranje has a detail-oriented team of social media experts that can represent your brands in different online channels.
`We use a consistent voice in delivering suitable and timely responses to messages across your digital assets, enabling
you to dedicate your time and energy on developing your business.
We also observe and examine what users are saying about your brand and your competitors, who are saying what,
and where they’re saying so. We monitor posts, reviews, mentions, hashtag use, and other social actions involving your brands.
We are also capable of providing more complex listening services using software that tracks certain keyword searches.